How We Achieved 8x ROAS for an Indian Ecommerce Brand (Full Case Study)

The Starting Point

When StyleHub India came to us, they were spending ₹2,50,000/month on Google and Meta Ads and generating ₹3,00,000 in attributed revenue — a 1.2x ROAS that barely covered ad spend, let alone margins.

The Diagnosis

After a full account audit, we identified 5 critical issues:

1. Broad match keywords eating 60% of the budget with irrelevant searches
2. No shopping feed optimisation (missing titles, wrong categories, poor images)
3. No remarketing campaigns for high-intent website visitors
4. Landing pages with 6+ second load times on mobile
5. No conversion tracking for add-to-cart and checkout events

The Fix

We rebuilt the account from scratch with a ROAS-first architecture: tight exact match keyword campaigns, optimised shopping feed, full remarketing stack, and a new mobile-optimised landing page.

The Results — 90 Days Later

Month 1: 3.2x ROAS. Month 2: 5.8x ROAS. Month 3: 8.1x ROAS. Total revenue generated: ₹20,00,000 on ₹2,50,000 spend.